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We can simulate fans' life-long debates on best-ever line combinations and theoretical match ups. Rather than limiting ourselves to our current active roster, we included popular alumni players like Owen Nolan, Mike Ricci and Douglas Murray playing on the same team with current ones.
What is AI? Everything you need to knowĪs time went on, we have found many more ways to increase interest in these simulated games. GE, Einride unveil first autonomous electric truck operating on US soil. Google unveils 'Pathways', a next-gen AI that can be trained to multitask. After a simulated on-ice celebration with his teammates, this fan also received a congratulatory phone call from the GM. No reason to tempt fate again.)įans simulated as players for the Sharks in EA Sports NHL 2020Ī more traditional but also unexpected result happened when a different fan scored the game-winning goal during overtime. (One note: We've since turned off the simulation setting which allows injuries. The experience was made even more special when Sharks General Manager Doug Wilson placed a real-world phone call to him after the game to deliver a "get well" message. He later wrote "Definitely a highlight of 2020 and a moment I won't soon forget." (Some things don't change between live events and simulated ones!) But, after being carried into the virtual locker by the simulated players, disappointment turned into an unforgettable experience. One fan was injured (digitally) early on in a game.Īs you can see in his Instagram feed, the fan's initial reaction was severe disappointment – screaming 'unfair' multiple times and even demanding his money back. We weren't quite sure what would happen and, true to many experiments, we ended up with an unexpected result. It lacked the spontaneity of human involvement the compelling part of live sports.Īs such, we decided to allow a handful of fans to play on the simulated Sharks, modifying their simulated player to more closely match them in real-life: jersey name & number, height, right/left-handed shot, etc. In experimenting with simulated games, we soon realized the natural limitation of two computers pitted against each other. It was fun and surprisingly realistic.įrom a San Jose Sharks point of view, we hadn't previously simulated hockey games and didn't have a Twitch account before the season was paused. The idea was to "complete" the regular season by simulating the remaining match-ups on the nights the games would have been played and "broadcasting" the results on social media (primarily Twitch). Starved for something more engaging, some teams starting streaming simulated games using NHL 20 from Electronic Arts (EA). We quickly learned nearly everyone binge-watched Tiger King and had creative ways for staying in shape. For the first few weeks, the NHL and teams resorted to tried-and-true fan engagement techniques: airing classic games, releasing never-seen-before content, and producing video interviews of players stuck in quarantine. SAN JOSE SHARKS 3D SEATS VIEW TV
While early NHL playoff TV ratings have been very strong, the pandemic left 18+ weeks with no live sports and little new content with which to engage fans. To minimize potential health issues, each hub is a self-contained bubble with a defined maximum number of personnel (including players, coaches, and staff) and a comprehensive system of testing. More than four months later, on August 1, the NHL returned to action with an expanded 24-team Stanley Cup playoff format played without a live audience in two Canadian hub cities.
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You can download all of the articles in this special report in one PDF (free registration required).ĭue to health concerns, the 2019-20 NHL regular season was paused on Mawith 189 games remaining in the season's final few weeks. To get a flavor of the man, here's a brief clip of Jonathan a few weeks ago on a CRM Playaz episode. customers in crisis but he then went and did it.
SAN JOSE SHARKS 3D SEATS VIEW HOW TO
Trust me, not only did he imagine and then plan on how to engage fans a.k.a.
SAN JOSE SHARKS 3D SEATS VIEW PROFESSIONAL
Now, he's president of the San Jose Sharks and also president of Sharks Sports & Entertainment - and with all that he is as a person and the expanded view of professional sports that goes with his titles, he is able to see not only the game itself, but that engagement, especially during the pandemic crisis, needs an entirely new outlook and approach. He is a seriously cool guy to know - and I'm glad that I do.
Oh, and also, he has a great ironic sense of humor. He is a truly gifted thinker, writer and a thoughtful, good person.
In that role, and as the Chief Digital Officer at SAP, he was one of the most innovative, thoughtful and provocative people in the entire technology industry. I met Jonathan Becher when he was Chief Marketing Officer at SAP more than a decade ago.
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